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You may have heard us screaming from the rooftops recently, but in case you missed it, L’AVANT Collective was chosen as one of GOOP’s Gift Guide items for 2021.  

With its elevated aesthetic and commitment to helping others live their best, most healthy life, GOOP has been on our radar as a dream retailer since those early days spent imagining what would one day become L’AVANT Collective. To be chosen by Gwyneth Paltrow, herself, for this years Gift Guide, is a total dream come true. Our love of beautiful design and our passion for safe, effective and nontoxic home cleaning products made selling with GOOP a natural fit, and we’re honored to be part of the GOOP family. 

Oh, and speaking of family? Gwyneth Paltrow herself welcomed us to the inner circle earlier this year with, “Welcome to the family!!!! BEST clean home products ever.” (Full disclosure: We can’t stop reading this note from GP herself.).  We were able to go and visit with Gwyneth this past month and get our first family portrait.  We are so grateful to be a part of GOOP and continue to learn from Gwyneth on how to deliver our promise of creating the highest performing, plant-based cleaners on the market.  

 

 

We know that GOOP is incredibly discerning in choosing the brands they sell, so you can imagine our delight when L’AVANT was brought on board—and even more so when its editors said of our eco-luxe cleaning wipes, “They make quick work of wiping up spills, smell amazing (honeysuckle, who knew!), and come in the chicest packaging of any cleaning product we’ve ever seen—it’s like you pulled out a fashionable little clutch that just happens to help you tidy up.”

When we launched L’AVANT Collective, our goal was to set a new standard. We aimed to deliver highly effective, plant-based home cleaning products that surpassed performance and design expectations while still remaining safe for people, pets, and the planet. We’re thrilled to have embarked on this journey with GOOP as a trusted retail partner—and we’re so excited to continue introducing L’AVANT Collective natural home cleaning products to people that expect better products for home care.  

Here’s to dreams coming true!

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