If you’ve made the switch to natural home cleaning products, congratulations! But have you also considered making the switch to natural laundry detergent? For many of us, this seems to be one of the last products to swap out, but it can make a huge difference in how you feel—and how your clothes look and feel, too! Learn more about natural laundry soap below, and get ready to fall in love with plant-based clean.


What is natural laundry detergent?

While there is no industry standard to determine what brands label as “natural laundry detergent,” we at L’AVANT Collective have set our own standards for what we mean by natural laundry detergent. For starters, we avoid harsh chemicals, artificial fragrance, and dyes that can irritate skin and leach into our water supply.

Like all of our natural cleaning products, L’AVANT’s  natural laundry formula is plant-based to ensure it’s safe for people, pets, and the planet. It’s also made with the 100% natural fragrance in Fresh Linen that’s made L’AVANT a best-seller in the organic cleaning products space. And, because we’re committed to making all of our products safe to use daily, L’AVANT laundry detergent is made without parabens, phosphates, phthalates, 1-4 Dioxane, chlorine, bleach, artificial dyes or colors. As always, this natural laundry detergent is cruelty free, never tested on animals, and Leaping Bunny Certified. At L’AVANT, we love all animals!


What are the benefits of natural laundry detergent?

If you’re like us, you probably grew up using conventional laundry detergent that was some shade of blue, super foamy when mixed with water, and super scented—so much so that you could smell the fragrance on your clothes many days later. Back then, we believed that the more harsh the laundry detergent, the cleaner the clothes.

Laundry basket and soap

Like many of our tastes, things changed when we hit adulthood, had families, and started doing our research (and lots and lots of laundry!). As it turns out, many of the harsh chemicals—in this case, surfactants—that cause conventional detergents to foam up in water and break down grease can actually irritate skin, causing it to redden, itch, and even burn. Additionally, artificial fragrance can also irritate skin, eyes, lungs, and even cause headaches when used regularly.

Making the switch to L’AVANT Collective natural laundry detergent can help prevent such irritation, because it’s formulated with gentle yet highly effective plant-based ingredients—and without the harsh chemicals you’ve probably grown up with, too. We set out to make each L’AVANT product as effective as conventional cleaning products or even better—and this natural laundry detergent is no exception. Plus, because our formula uses our signature 100% natural Fresh Linen fragrance, you can still enjoy having clean-smelling clothes, but with an elevated, grown-up scent that’s made from natural ingredients.


Where can I buy natural laundry detergent?

You can buy natural laundry detergent that will elevate laundry day right here at! Our organic laundry soap will gently yet thoroughly clean your clothes without the harsh chemicals you’ll find—and smell—in conventional laundry formulas. And it’s safer on the environment, too.


Are you ready to make the switch to natural laundry detergent yet?

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